Choosing to build a mobile app could be the game-changer your business needs. Developing a native mobile app for your business is a strategic move that can significantly enhance your customer experience and operational efficiency.
First things first: Statistics on Mobile Users
User Preference
A staggering 85% of shoppers prefer using a native mobile app over mobile websites for their online shopping experiences.
Market Engagement
Recent studies show that 52% of retail traffic originates from mobile devices. Mobile devices account for 49% of time spent on digital media, while mobile apps account for 47% of digital media consumption.
App Availability
The vast availability of apps, with 2.5 million on Google Play and 2.3 million on the App Store, indicates a thriving ecosystem for native mobile app development.
Return on Investment (ROI)
For every dollar spent on user experience, businesses can see a return on investment of up to $100, highlighting the economic value of a well-designed mobile app.
Consumer Support
More than 70% of consumers state they are more likely to support a brand that allows them to transact quickly through user-friendly apps.
The Benefits of Choosing a Native Mobile App
Performance and Speed
Native apps are designed specifically for their environment, which means they perform with exceptional speed and responsiveness. This tailored performance translates into seamless interactions, fostering the user experience that keeps customers hooked.
Optimized User Experience
Your app should feel like a natural part of your phone, not just another website. Native Apps have access to the full suite of the device’s built-in capacities. From push notifications to gesture controls, native apps can leverage hardware features to deliver a user experience that feels intuitive and engaging.
Enhanced Security
Security is crucial in the digital landscape. Native apps offer robust security features that keep data safe.
Offline Accessibility
Unlike web apps, native apps can offer full functionality offline. This feature is particularly beneficial for users who may not always have a stable internet connection, ensuring that your services are always within their reach.
Better Integration with Device Ecosystem
Native apps integrate seamlessly with their ecosystem. This integration allows for a more cohesive experience and leads to innovative features that enhance the utility of your app.
Consistent Branding and Design
Your app represents your business, and native apps are seamless extensions. Consistency is paramount to reinforcing your brand recognition and gaining customer loyalty.
Access to App Store Ecosystems
App stores are the shopping malls of the digital world. Being present in app stores increases your visibility and credibility. It shows your customers that your business is established and invested in providing high-quality services.
The Bottom Line
Choosing to build a native app is a decision that has a significant impact on both your business and brand image. Ultimately, you provide something valuable to your customers: easy access to your services in a way that best resonates with them.